Brand protection Blog
Plugging the Leaks: How Sell-Through Audits Can Protect Your Brand
Your brand’s reputation is precious. It takes years of dedication and quality products to build, but a single instance of counterfeiting or unauthorized sales can potentially ruin it all. That's where ThornCrest comes in.
Going Global? Ensure Your Brand Thrives with Strategic Brand Protection
The appeal of bringing your product into international markets is undeniable. New customer bases, untapped revenue streams, and global brand recognition – what’s not to be excited about? However, venturing into unfamiliar territory requires careful planning, and brand protection is crucial.
Building Trust and Growth: Why Authorized Reseller Agreements Matter
Expanding your brand’s reach through partnering with resellers can be powerful for the growth of your business.
What is Trademark Squatting and Why Should You Be Concerned?
Today, we are more interconnected than ever before thanks to technology, which also means that protecting your brand is more crucial than ever!
Securing Supply Chains: Ensuring Product Authenticity in the Fight Against Counterfeit Goods
As you’re probably aware, the online marketplace is constantly changing and expanding. As exciting as that is, counterfeit goods pose an increasingly significant threat to both businesses and consumers alike.
The Rising Threat of Phishing Ads and Knockoff Sellers on Instagram
In this age, the online marketplace offers unprecedented opportunities for businesses to reach a global audience. However, with these opportunities comes new challenges, particularly in protecting your brand from cyber threats.
Trademark vs. Copyright:
In the world of intellectual property (IP) law, two key concepts often discussed are trademarks and copyrights.
Securing Your Brand’s Position: The Significance of Owning the Buy Box
In the highly competitive world of e-commerce, where multiple sellers vie for customer attention and sales, the "Buy Box" holds a position of great importance.
Strengthening Brand Protection: Meta's Innovative Tools and Services for Intellectual Property Rights
Our very digital world brings more challenges than ever before when it comes to protecting brands and intellectual property rights, but that shows us that it’s even more important than ever.
Is Social Media Your Brand's Biggest Ally or Enemy? A Guide to Brand Protection
Social media has revolutionized the way businesses connect with customers. It's a powerful tool for building brand awareness, cultivating loyalty, and driving sales. But the same platforms that offer tremendous opportunities also create unique risks for your brand's reputation and bottom line.
Global Expansion and Strategies to Combat Counterfeits
Expanding your business into new territories brings exciting opportunities, but it also comes with challenges, one of the most significant being the threat of counterfeit products.
Grey Market Goods vs. Counterfeit Products: Understanding the Difference
In the complex world of ecommerce, consumers often encounter terms like "grey market" and "counterfeit," which can be confusing and lead to misunderstandings about the authenticity of products.
“Call It What You Want”: Navigating the Legality of Taylor Swift-Themed Merchandise
In the quiet town of Sparta, North Carolina, the Blue Ridge Mountains hide a bustling factory that churns out Taylor Swift-inspired soaps.
Safeguarding Intellectual Property with Automatic Content Recognition Technology
In an era dominated by digital content consumption, protecting intellectual property on video platforms has become a critical concern for content creators and distributors alike.
The Wavy Baby Waves Goodbye: Second Circuit Upholds Injunction in Vans Case, Leaning on Jack Daniel's Precedent
The recent Second Circuit Court ruling in the case of Vans, Inc. v. MSCHF Product Studio, Inc. has made some interesting waves (pun intended) in the legal world, particularly in the realm of trademark and intellectual property. And the Wavy Baby waves goodbye.
Safeguarding Your Brand's Reputation: The Importance of Online Monitoring
In today's interconnected world, where brands are just a click away, maintaining a positive online reputation has become crucial for business success. A strong online reputation can attract new customers, foster loyalty among existing ones, and ultimately drive sales. However, a tarnished reputation can have devastating consequences, leading to lost customers, damaged brand equity, and even legal repercussions.
Protecting Against Unauthorized Sellers and Maintaining Product Visibility
You want your product to be seen and you want people to love what you offer, but you realize that puts a target on your product for counterfeiters and unauthorized sellers.
Online Retailers Step Up to Protect IPR
In today's digital age, online retailers play a crucial role in connecting consumers with a vast array of products.
When Does Parody Go Too Far?
Parody is an incredible tool, capable of poking fun at the powerful and holding them accountable.
Name, Image, Likeness and the Sound of Your Voice
There’s been a lot of discussion recently regarding Name, Image, and Likeness (NIL). Specifically, this has been a big deal in the world of collegiate athletics.