Brand Protection Blog
6 Foolproof Tips to Avoid Buying Fake Gifts This Christmas
This Christmas, don't let counterfeit gifts ruin your holiday cheer.
How Do Counterfeit Products Affect Businesses?
From luxury fashion brands to electronics manufacturers, the rise in counterfeit goods has far-reaching consequences.
The EU AI Act: A Watershed Moment for Technology and Society
The recent enactment of the European Union's Artificial Intelligence (AI) Act marks a pivotal moment in the regulation of artificial intelligence.
The Future of Counterfeit Goods and How to Stay Ahead
The world of counterfeiting is constantly evolving, mirroring advancements in technology and globalization.
Plugging the Leaks: How Sell-Through Audits Can Protect Your Brand
Your brand’s reputation is precious. It takes years of dedication and quality products to build, but a single instance of counterfeiting or unauthorized sales can potentially ruin it all. That's where ThornCrest comes in.
Building Trust and Growth: Why Authorized Reseller Agreements Matter
Expanding your brand’s reach through partnering with resellers can be powerful for the growth of your business.
Securing Supply Chains: Ensuring Product Authenticity in the Fight Against Counterfeit Goods
As you’re probably aware, the online marketplace is constantly changing and expanding. As exciting as that is, counterfeit goods pose an increasingly significant threat to both businesses and consumers alike.
The Rising Threat of Phishing Ads and Knockoff Sellers on Instagram
In this age, the online marketplace offers unprecedented opportunities for businesses to reach a global audience. However, with these opportunities comes new challenges, particularly in protecting your brand from cyber threats.
Securing Your Brand’s Position: The Significance of Owning the Buy Box
In the highly competitive world of e-commerce, where multiple sellers vie for customer attention and sales, the "Buy Box" holds a position of great importance.
Strengthening Brand Protection: Meta's Innovative Tools and Services for Intellectual Property Rights
Our very digital world brings more challenges than ever before when it comes to protecting brands and intellectual property rights, but that shows us that it’s even more important than ever.
Global Expansion and Strategies to Combat Counterfeits
Expanding your business into new territories brings exciting opportunities, but it also comes with challenges, one of the most significant being the threat of counterfeit products.
Grey Market Goods vs. Counterfeit Products: Understanding the Difference
In the complex world of ecommerce, consumers often encounter terms like "grey market" and "counterfeit," which can be confusing and lead to misunderstandings about the authenticity of products.
The Wavy Baby Waves Goodbye: Second Circuit Upholds Injunction in Vans Case, Leaning on Jack Daniel's Precedent
The recent Second Circuit Court ruling in the case of Vans, Inc. v. MSCHF Product Studio, Inc. has made some interesting waves (pun intended) in the legal world, particularly in the realm of trademark and intellectual property. And the Wavy Baby waves goodbye.
Safeguarding Your Brand's Reputation: The Importance of Online Monitoring
In today's interconnected world, where brands are just a click away, maintaining a positive online reputation has become crucial for business success. A strong online reputation can attract new customers, foster loyalty among existing ones, and ultimately drive sales. However, a tarnished reputation can have devastating consequences, leading to lost customers, damaged brand equity, and even legal repercussions.
Protecting Against Unauthorized Sellers and Maintaining Product Visibility
You want your product to be seen and you want people to love what you offer, but you realize that puts a target on your product for counterfeiters and unauthorized sellers.