Brand protection Blog
Securing Supply Chains: Ensuring Product Authenticity in the Fight Against Counterfeit Goods
As you’re probably aware, the online marketplace is constantly changing and expanding. As exciting as that is, counterfeit goods pose an increasingly significant threat to both businesses and consumers alike.
Global Expansion and Strategies to Combat Counterfeits
Expanding your business into new territories brings exciting opportunities, but it also comes with challenges, one of the most significant being the threat of counterfeit products.
Grey Market Goods vs. Counterfeit Products: Understanding the Difference
In the complex world of ecommerce, consumers often encounter terms like "grey market" and "counterfeit," which can be confusing and lead to misunderstandings about the authenticity of products.
“Call It What You Want”: Navigating the Legality of Taylor Swift-Themed Merchandise
In the quiet town of Sparta, North Carolina, the Blue Ridge Mountains hide a bustling factory that churns out Taylor Swift-inspired soaps.
Safeguarding Your Brand's Reputation: The Importance of Online Monitoring
In today's interconnected world, where brands are just a click away, maintaining a positive online reputation has become crucial for business success. A strong online reputation can attract new customers, foster loyalty among existing ones, and ultimately drive sales. However, a tarnished reputation can have devastating consequences, leading to lost customers, damaged brand equity, and even legal repercussions.
Online Retailers Step Up to Protect IPR
In today's digital age, online retailers play a crucial role in connecting consumers with a vast array of products.